Professional Bull Riding coming to Lincoln

LINCOLN – For the second time in history, PBR’s (Professional Bull Riders) elite Unleash The Beast, featuring the Top 40 bull riders in the world and rankest bovine athletes on the planet, will buck into Pinnacle Bank Arena in Lincoln, Nebraska, holding the fan-attended PBR Cooper Tires Invitational Oct. 23-24.

This season the event will be met with added significance as the tour stop in Lincoln will mark the final regular-season elite tour event prior to the PBR World Finals.

The PBR Cooper Tires Invitational will be the last opportunity on the PBR’s premier series for riders to earn world points as they jockey to be inside the world’s Top 35 and earn a berth to the sport’s most prestigious event which will crown the 2021 PBR World Champion and award a $1 million bonus. For more on the event, click here.

Among the riders hoping to punch their tickets to World Finals, and anticipated to compete in Lincoln, is Nebraska’s own Conner Halverson.

– A two-time Nebraska High School Rodeo Association Bull Riding Champion, Halverson, who hails from Gordon, Nebraska, is amidst a career-defining season.

– In mid-June, Halverson made his debut on the premier series, finishing 16th at the PBR Las Vegas Invitational. Undeterred by the bright lights, Halverson remained on tour for the next Unleash The Beast event, finishing 9th at the PBR Last Cowboy Standing Major held in tandem with the iconic Cheyenne Frontier Days.

– A near regular on the premier series since, Halverson is now No. 37 in the world, within a mere 14.5 points of the Top 35 and his career-first berth to the PBR World Finals.

Ahead of PBR’s return to Lincoln, would you be interested in covering this landmark event?

PBR athletes, stock contractors and operational staff are available for interviews, either by phone or video conference, as soon today, or in the Lincoln area starting Friday, October 22.